Link building still matters a lot, but it has changed greatly since the days of comment spamming and article submissions. But how much has it actually changed in recent years and is it something you should actively do? Paddy will share real link building case studies, including where it's worked, where it's failed and what you can learn from this. He will also share his biggest fail and the stupidest thing he has ever done for a link.
Paddy Moogan , Aira
Co-founder of Aira, a digital marketing agency based in Milton Keynes, providing digital marketing services to businesses across the UK, US and Europe.
I've spoken at a range of search marketing conferences around the world including SearchLove London, MozCon, SMX Sydney and Marketing Festival in Czech Republic. I've also written for Moz, Distilled, Search Engine Land and State of Digital.