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Mad Men to Math Men

Speakers

Alexander Nix , Cambridge Analytica

Alexander joined the SCL Group as a Director in 2003, and established Cambridge Analytica, a US-based data analytics and behavioral communications firm, in 2013. Cambridge Analytica has quickly grown into one of the world’s leading political data firms, using psychological profiling to build award winning behavioral microtargeting tools for political and commercial marketing ... Read More

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