Making content matter

Video Summary

2017 has seen unrelenting attacks on the media industry, from technological change to public scrutiny of reporting credibility. In this climate, how do you make content really matter?

Speakers

Till Faida founded Eyeo GmbH 2011 in Cologne with Wladimir Palant to help run Adblock Plus, the world’s most popular browser extension, and to develop additional software that provides users more control over their surfing experience. As CEO he manages the business side of the company and is currently working on the Acceptable Ads initiative which seeks to establish user friendly ad formats in the online advertising industry and broker a compromise between users who block ads and advertisers who make them. His background in international online marketing as well as his interest in technical issues assist Faida in pursuing Eyeo’s idea of making the Internet a better place.

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