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Making Customers Behave: Using Behavioral Cohorts to Optimize Conversions

Video Summary

How do you get more high-profit customers, increase conversion rates, or eliminate the drop-offs in your funnel? By understanding how your customer behaves. We’ve identified best practices in customer behavioral analysis through helping 5000 customers optimize their web and mobile apps. We’ll show you how to uncover the patterns that actually matter, apply these data to encourage beneficial behaviors- and discourage detrimental ones. This session with cover the best strategies to identify new optimization targets and achieve your growth goals.


Experienced product and operations executive with leadership experience at both fast growing startups and blue chip companies. I am passionate about driving revenue growth, scaling operations and marketing, and building high-performance teams. Currently responsible for Product Marketing, Sales Development, Demand Gen, Sales and Marketing Operations, Business Analytics, and Sales Enablement. Domain Expertise: Cloud, Analytics, Applications, Mobile, Big Data, SaaS

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