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Making marketing great again? Inside the Trump 2016 advertising campaign

Video Summary

Donald J. Trump's 2016 election and the campaign built around "Making America Great Again" will live long in the memory. How did the campaign come alive online? Brad Parscale who served as digital media director for Donald Trump's 2016 presidential campaign will share the advertising secrets to electing a US president.

Speakers

Brad Parscale is an American digital media and political strategist. He served as the digital media director for Donald Trump's 2016 presidential campaign. Brad is a founder of Giles-Parscale, a digital agency based in San Antonio, Texas, which he sold to CloudCommerce, Inc. He is an active member of the board of CloudCommerce, Inc. Additionally, he is an active advisor for America First Policies, a non-profit organization that promotes President Trump's agenda and White House initiatives.

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