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Marketing Ugly: How to Create Content for Boring, Complex or Undifferentiated Products

Speakers

Jonathan Kranz , Kranz Communications

Since 1996, Jonathan has been the principal of, and chief copywriter for, Kranz Communications, a marketing and content writing firm serving consumer and B2B clients including Harvard Business School, Liberty Mutual, Elsevier, Symantec, Schlumberger, Fidelity, Nuance, and many more. (Visit www.kranzcom.com for lists of clients and representative projects.) Jonathan wrote Wri... Read More

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