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Mobile-First Preparedness

Video Summary

Everyone's been talking about mobile-first all year long, but with 2018 looming, are you prepared for it? By now you’ve probably heard of the Majestic Million report and we thought we'd have a little fun and crawl it! Jon will show how many of the world’s largest sites are shaping up for Google's mobile-first Index. His talk will give an analytical overview of all key mobile aspects, such as site configuration, AMP, fetch time, mobile navigation, crawl depth, content differences, and mobile/desktop differences. Google offers best practice, but we will show you the data on how well the top sites are adjusting to mobile-first indexation.

Speakers

Jon has been working in Digital Marketing since 1997, first agency side, working for Latitude Digital Marketing as one of the original core team members. Then he moved to MediaVest, part of Starcom Mediavest (now part of Aegis), and grew their Search department from around 20 to over 40 people, including setting up the SEO team.

In his time heading up Marin Software in the EMEA region, Jon helped grow the company; doubling the international revenues, opening new offices and assisted developing the product offering. Also he was part of the exec management team taking Marin Software through IPO in March 2013.

As VP & MD EMEA at Marin Software the company won the following awards:

Best PPC Management Software – UK Search Awards in 2011, 2013 and 2014
Best PPC Management Software – European Search Awards 2012, 2013 and 2015
Best Use of Search - Finance with Moneysupermarket.com at European Search Awards in 2014
Best use of PPC Innovation with Moneysupermarket.com at the DADI Awards in 2014

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