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Mobile Jedi Mind Tricks: Master the Multi-Screen Universe

Video Summary

May the mobile force be with you! There have been some big changes in mobile SEO, and the tactics that helped you yesterday may be as useless as a Stormtrooper’s blaster tomorrow. Instead, tap into the secret and subversive force of mobile marketing. From app indexing to mobile-friendliness, to predictive search and AMP, this session will explain the new skills that are required to be a mobile marketing hero.


Emily Grossman is a mobile product marketer and app strategist. She specializes in app search marketing, with a focus on strategic deep linking, app indexing, app launch strategy, and app store optimization (also known as ASO).

Emily has spoken about mobile application marketing at national and international conferences and has collaborated with major brands on their mobile marketing and mobile app growth strategies.

As the Director of App Strategy at MobileMoxie, Emily developed important app strategies that improved user acquisition, activation, and retention for Fortune 500 businesses and well-known startups. Before her work as a consultant, Emily was one of the original employees at Double Encore, Inc, one of the world's first native app development agencies (acquired by WPP’s POSSIBLE in 2014).

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