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Mobile Marketing Innovation: Two Thumbs Up!

Video Summary

What’s new and what’s next with Mobile Marketing? You’ll learn the key insights you need to get the competitive edge from Greg. It all starts with clarity on mobile’s role and opportunity in your marketing mix, with insights from hundreds of ground breaking case studies from major brands and mini-brands. You’ll then discover the biggest opportunity for mobile marketing for B2B and B2C, and how to quickly jump on the mobile jetway. And quickly learn the core tactics for mobile success ranging from typeface to video to design (thumbs up!) and distribution best practices, helping you aim your mobile marketing in the right direction—UPWARD! Attend this session, and you’ll get... — Samples of campaigns from the best mobile case studies — Tactics and tips to get started and get results fast — Insights on how to track mobile marketing performance — The Official Mobile Marketing Checklist of do’s and do not’s It’s two thumbs up for this tactical session, pun intended!


Digital business General Manager and Marketing Expert – Built Digital Media & Digital Marketing Technology products & businesses since 1993 with successful acquisitions & an IPO.

Angel Investor & Board Member - 7 company exits for over $2.0 billion, many at 10x revenues. Transacted value of portfolio likely to be $2.8B.

Long time thought-leader in digital marketing, plus now Mobile. Identified by Ad Age as "1 of 10 Who Made Their Mark” in '06 (along side Jay-Z & Chad Hurley).

Currently, Global CEO of Mobile Marketing Assoc. serving ESPN, P&G, Weather Co., Coke, etc. Grew org +250% in 2.5 years. Former CEO of Interactive Advertising Bureau (IAB), serving AOL, CNET, Google, Yahoo! & others. Grew IABs revenues +500% in 4 yrs. Both were turn-arounds of challenged organizations.

Ad Age identified book, “What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds,” as “#1 book you should have read".

Former BOD of Livingly Media, sold to Axel Springer, backed by Menlo Ventures
Former BOD of Rapt in SF, sold to Microsoft, backed by Accel
Former BOD of Allyes in China, sold to Focus Media, backed by Oak Ventures

Angel Investor & advisor for 15+ VC-backed companies (KPCB, Softbank, Conway, TimeWarner, Greylock, Spark, Intel, DFJ, USVP, Greycroft, Union Square Ventures, First Round, Oak, Canaan, etc.). Return on Invested Capital of 1600% to date.

Member National Speakers Association & global speaker on advertising & digital media - Istanbul, Israel, Germany, Mexico City, Jakarta, Sao Paulo, Switzerland, Zurich, Shanghai, Sydney, Barcelona, Tokyo, Buenos Aires & others.

Lives happily near New York City in Bridgehampton, NY with wife Pamela, twin daughters & son.

Specialties: Digital Media, Consumer media, Internet applications, Internet businesses, Interactive & Online advertising and marketing, Early stage and venture backed businesses, Advertising technologies, Mobile advertising, General Management, Public Speaking.

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