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Mobilize Your Content to Ring in the Revenue in 2017

Video Summary

Mobile isn't an age--it's the new way marketing gets done. The way in which people read your content has changed, and their perception of your brand is shaped and aligned with their mobile experience throughout their journey. In this session, Christina will show you how to create and optimize mobile content to best connect with readers orbiting at high speeds. You’ll learn to harness the power the mobile-first generation to drive more leads, sales, and revenue. In this highly interactive session, Christina will show you how to: 1. Design content for both mobile AND desktop 2. Develop location-based marketing campaigns that engage 3. Format content wisely to maximize readership and reward 4. Repurpose and re-shape content for mobile 5. Develop contests, video, and graphics that grab the B2C crowd You'll learn hands-on techniques and walk away with a worksheet containing your customized mobile content strategy to crush mobile in 2017 and beyond.

Speakers

Christina Inge , thoughtlight

Strong track record of driving ROI, building successful teams, and designing innovative multichannel programs. Experienced in building strategic marketing programs, leading and mentoring teams, building consensus. International speaker on various technologies and marketing strategy; quoted in Boston Globe & national trade publications. Educator with strong record in designing programs that engage people with technology regardless of past experience.

Awarded Social Media Society Social Media Star, 2011
FutureM Future of Marketing 2011

Specialties:
Go-to-market strategies
Digital marketing
Team-building and development
Aligning company goals with markets

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