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Optimizing for Engagement

Video Summary

Local marketing signals are getting increasingly crowded - no one is handing out free links, social media is full of noise, and AdWords is getting really expensive. What do we have left? Engagement. In a world where Google is attempting to mimic human behavior, an actual ranking signal could be real engagement from your customers. In this talk, Dana will review how to build a marketing strategy by planning your tactics around your local customers, and how to show Google that you're a thriving business that deserves those great rankings.


We help companies and organizations take or keep their marketing in-house. There are no secrets at Kick Point — we develop achievable goals, plan the best way to meet those goals, and train and coach you and your team as you work toward your goals.

We bring our clients more business, money, education, and freedom. Visit kickpoint.ca to learn more about how we will help you do better.

I'm also a highly recommended international keynote speaker and panelist. Am I a good fit for your next event? Find out more on my website at danaditomaso.com.

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