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Powerful A/B Testing User Insights for SEOs

Video Summary

We've all heard that Google is increasingly looking at on-site metrics like bounce rates. It is becoming more important than ever for digital marketers to understand what users want when they get to a site. In this actionable session, Chris will show how A/B testing can reveal powerful insights about your users, as well as easy-to-create tests to improve content creation efforts.


I live and breathe internet marketing. Conversion rate testing and optimization is my passion and area of expertise. My company has created innovative testing programs for businesses, with a tried and proven process for evaluating and executing high-impact tests.

Also an avid CRO speaker, having spoken at many conferences, events, and corporate trainings, including:
Social Media Marketing World 2018
Content Marketing Conference 2018
Social Media Marketing World 2017
State of Search 2016
Searchlove Boston 2016
Mozcon 2015
StartFest 2015

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