Put the customer at the center of the customer experience with Marilyn Cox
Learn how The Second City is using content and customer engagement technology - like online reviews, a take on the traditional playbill, community and marketing platforms, and data analytics tools - to put the customer at the center of the customer experience, resulting in increased opportunity and revenue. Marilyn is the Vice President of Marketing and CRM at The Second City.
Marilyn is responsible for developing and executing a clearly defined, integrated marketing communications strategy. She plans, organizes, staffs, trains, and manages all marketing functions to achieve objectives of growth, awareness, customer success and making work better. Marilyn exists to empower sales and support the customer. Like The Second City, her career has been one big improvisational act with over 15 years in the technology space and specialized focus in the Manufacturing, Life and Health Sciences, and Financial Services industries. When not geeking out over marketing analytics, she can be found daydreaming about her unrealized dream as a professional wrestler with the WWE.
Marilyn Cox , The Second City
When customers visit Second City theaters and see shows they love exploring the history and they want to be a part of what’s happening now. When students take classes in the Training Center they evolve personally and develop bonds and relationships with their classmates, the instructors, and staff. When clients engage Second City Works they become Yes, Andbassadors by learning and creating with their colleagues.
The Second City customer experience creates an opportunity for customers to become part of the Second Citizens ensemble, discover the value improvisation can have on their personal and professional life, and extends the in-person Second City brand experience online. I strive to facilitate that experience across all channels at The Second City.
You know the buzzwords; inbound, outbound, content, demand gen, lead gen, martech, social media, account-based, advocacy, customer success, sales enablement, and analytics. I study it, plan it, execute it, experiment with it, and love it.
Through discovery, creation, and innovation I've learned to say "Yes, And". Like business, my career is one big improvisational act.
I lead all aspects of the brand and culture, developing and executing a clearly defined, integrated marketing communications strategy. I'm responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve our objectives of growth, awareness, customer success and making work better.