With Google rolling out the mobile-first index in 2017, the performance of a website’s mobile version is more relevant than ever. In this session, Marcus will reveal the most important mobile Ranking Factors, with a particular focus on content. Secondly, we will illuminate keyword opportunities with a much larger search volume on mobile, and analyze user needs and content demands that differ between desktop and mobile. By analyzing brands’ websites that exhibit outstanding mobile performance, you’ll take away best practices for mobile search optimization in 2017.
Marcus Tober , Searchmetrics
Big Data and stats geek, Founder and CTO of Searchmetrics, the leading international Search Analytics company.
My focus is software development and new technology. Always to be top of the notch with the software, team, motivation and spirit. Never to be a "me too" guy, always give new technology a try. Innovator and polarizing.
Specialties: SEO optimization and analysis, SEO strategy, SEO / Social analytics software, Team building, Product Management, Business Development, Big Data analysis, Business Intelligence