Really, which are the best global brands in 2017?

Video Summary

As the face of the world's leading brand consultancy, Jez Frampton is better placed than most to discuss the evolution of the modern brand. Speaking on the recently-published Interbrand 2017 Global Brand report, Jez will share just who are the best brands of 2017.


Jez Frampton is the Global CEO of Interbrand Group, the world’s leading brand consultancy. He oversees shaping the strategy and growth for Interbrand’s 31 offices worldwide. In his 17 years with Interbrand, Jez has partnered with clients from around the world—and in virtually every sector. He has also been instrumental in driving the growth of Interbrand’s widely respected Best Global Brands report. Under his leadership, Interbrand was awarded a Gold Design Lions award at the 61st Cannes Lions International Festival of Creativity in Cannes, France.

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