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Revolutionizing Buying-Selling Experiences with Innovation

Video Summary

Today, no one is surprised by the pace of change or the digital opportunities that it offers. We're all actively trying to transform and take advantage of popular trends like mobile, AI, and big data to better engage our customers. This session will move beyond the obvious opportunities to help you visualise innovative possibilities that the digital age will offer in marketing and sales. Obeng will explore how new and emerging technologies can guide and enable your teams in their roles. He'll also provide insights and ideas to encourage you to embrace, lead, and accelerate your transformation process.


Known as a pioneer in digital transformation, design thinking and organisational agility, he provides a no-nonsense overview about how traditional rules of doing business no longer apply while offering extensive guidance to reach new heights in fast-changing business environments. He is a regular speaker at TED, Thinking Digital, Poptech, Google Zeitgeist, USI, Communitech and Gartner Conferences. Described by the Financial Times as a 'leading revolutionary' and 'agent provocateur', Eddie is a professor at the School of Entrepreneurship and Innovation at the Henley Business School, founder and Learning Director of Pentacle The Virtual Business School, and a leading business theorist, innovator and educator.

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