Right metrics and wrong metrics: Is there such a thing?
CAC in relation to LTV? Rule of 40%? What are the key metrics that every SaaS company should consider, and what role, in general, should data play?
Gordon Willoughby , WeTransfer
Previous experience covers:
Board level Gen. management positions in blue-chip international consumer goods and media companies plus VC backed business and fund-raising for start-ups. Unique combination of extensive 'front-end' experience in sales and international marketing , combined with significant international operations/back-end experience. Functional specialisms in marketing sales and strategy.
Specialties: General management in consumer goods media and technology, Global brand development, global account management, re-organisation and restructuring.