/ Talks / SaaS

Right metrics and wrong metrics: Is there such a thing?

Video Summary

CAC in relation to LTV? Rule of 40%? What are the key metrics that every SaaS company should consider, and what role, in general, should data play?


Previous experience covers:
Board level Gen. management positions in blue-chip international consumer goods and media companies plus VC backed business and fund-raising for start-ups. Unique combination of extensive 'front-end' experience in sales and international marketing , combined with significant international operations/back-end experience. Functional specialisms in marketing sales and strategy.

Specialties: General management in consumer goods media and technology, Global brand development, global account management, re-organisation and restructuring.

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