Snapchat: B2B Strategies to Conquer This New World
Let's face it, most social networks are less organic these days and more like paid toll highways for content marketers. Facebook leads the pay-to-play charge, with most on-page business posts sitting idle in the breakdown lane, sadly unread. But there are a few organic gold mines left for content marketers, and Snapchat is one of them, boasting 1.55 billion active monthly users at the last count. This session will mitigate your skepticism towards this millennial selfie hub, with 70% of users under the age of 35. Get fired up with real-life case studies you can put to work in a snap, learning from B2B brands who use Snapchat to connect with prospects and customers in wildly successful ways.
In this session, you’ll learn how to:
-- Develop compelling B2B snaps that connect and convert
-- Build your Snapchat audience organically, with no to low budgets
-- Measure the ROI of Snapchat with new tools and techniques
Sweta Patel , SiliconValleyStartups
I have a career in which I can strengthen and utilize my creative abilities. I love creativity and anything that involves people and ideas. I have a passion for marketing and advertising.I'm passionate about turning strangers into interested customers. About turning the uninspired into the ambitious. About making passive people totally engaged through interaction.
This can be possible by engaging people with a strategic plan that will help build a foundation for your business. By building a community around principles that will enhance the business. And by empowering customers to share and remix elements of your message until they become supporters and proponents for your brand instead of watching your advertising.
When a new product is launched, I feel I must be as ready to perform as a professional athlete. So much must be accomplished at once. The brand, the product positioning, mindshare, press reaction, word of mouth; every factor that will determine whether the product or service is successful or not depends on the marketing efforts of the initial phase of that launch.
My experiences have taught me how to prepare, like that professional athlete I mentioned before, to the point where all the elements of a successful product launch are ready before the item or service is ready to ship. I would like to explain how I intend to bring this same level of preparation and professionalism to your organization.
Proficient with A/B and Multivariate Testing; Optimizely; MOZ; Aweber; Exact Target; Eloqua; BaseCRM; Salesforce; HubSpot; Marketo; CrazyEgg; Microsoft Office; Go-To-Webinar; Active Campaign; LeadPages; Wordpress; AdWords; Google Analytics; and Facebook Ad Manager.