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Social Content Masterclass: Platform Specificity

Video Summary

A huge factor in making social media work for you is an understanding of platforms and the creation of social content that is right for those platforms. As Creative Director at social agency That Lot, David creatively drives the day-to-day social output for clients such as Channel 4, B&Q, HSBC, and Jamie Oliver, for whom one of the core focuses is platform specificity. In his talk, David will talk through examples of platform-specific content on Twitter, Facebook and Instagram, with tips on how to approach particular types of content on those platforms. As part of the agency behind such social feeds as ‘Have I Got News For You’, expect some laughs as well as social inspiration.


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