Martin joined Nutmeg in 2015. He has a range of experience running and jointly-running the P&Ls for a number of businesses in different categories. He joined Nutmeg from EDF Energy where he sat on the B2C Executive Team which oversaw the £3 billion highly-regulated retail business. At EDF Energy he led acquisition of new customers, customer retention, product and proposition development, digital sales and service, and all aspects of marketing. Prior to that, Martin spent seven years at Procter & Gamble, where he ran the UK Ariel franchise and took the brand to market leadership, and where he developed the launch of Oral-B toothpaste which achieved 25% market share in its first year. Martin was recognised with a Marketing Society Fellowship in 2013, and won the prestigious Marketing Society Awards for Excellence “Grand Prix” in 2015 for his work to turn-around the EDF Energy business.