Normandy Madden is an expert in the challenges and opportunities facing marketers across emerging markets in Europe and Asia, particularly in China.
In addition to her work developing new online concepts for China’s largest marketers and agencies, she is executive producer of “Thoughtful China.” A weekly online advertising affairs program, “Thoughtful China” features trend-setters and opinion leaders discussing the latest trends and issues facing China’s burgeoning advertising market, while also generating awareness of innovations taking place within the region.
Before she joined Thoughtful Media Group in February 2011, she was the Asia editor for Advertising Age, the leading global source of news, intelligence and conversation for marketing and media communities, a role she held for 13 years. Normandy arrived in Hong Kong just as a debilitating currency crisis struck Asia and her reporting tracked a recovery marked by a boom in dot-com spending, the SARS health crisis in 2003, and China’s evolution over the past decade into the world’s second-largest economy.
From 2005 to 2010, Normandy was also managing director and editor of Ad Age China, the group’s weekly digital newsletter about marketing and media in Greater China, which has experienced unprecedented growth in media spending and middle class affluence in recent years.
Normandy has extensive knowledge of Asian consumers through interviews with top-level executives at global creative and media agencies and CMOs at multinationals like Procter & Gamble, Unilever, General Motors, KFC, Adidas, Kraft Foods, Nokia, McDonald’s, Hewlett-Packard, Volkswagen, Apple, and Nike. She has also covered the rise of Chinese companies hoping to create a global brand footprint such as Li Ning, Haier, Lenovo, Anta and China Mobile.
Normandy covered central and eastern Europe from Prague for publications such as Advertising Age, The Hollywood Reporter and Media International from 1992 to 1997, a period of tumultuous change in the former Soviet bloc. She also penned a column on marketing for Prague Business Journal.