Rik is leading the strategy, innovation & marketing for Axe across more than 90 countries. Working at Unilever in different geographies since 2002, Rik has spearheaded purpose-led work on Dove (campaign for real beauty), Domestos (Domestos for Unicef) and now Axe (Find your Magic). He is passionate about using brands and creativity to solve everyday problems (Cleanipedia.com) and as a means to address societal issues (such as Axe ‘Is it ok for guys’).
