Sarah Hill is the CEO of StoryUP XR and an interactive media tech professional with 25 years building successful platforms. Her company, StoryUP, makes “Healium”, the world’s first mobile VR/AR product controlled by a brain-computer interface. Hill is a former interactive TV news anchor/Journalist for the NBC, ABC, & CBS affiliates in Missouri. A national Edward R. Murrow, NAB Service to America, National Sigma Delta Chi, and 12 time mid-America Emmy award-winning storyteller, she spent decades reporting about the world’s negativity and trauma in 5 continents. She started working with AR filters during live TV newscasts in 2011. Hill creates with a variety of XR inputs including BCI, heart rate variability, and respiration trackers. She’s passionate about the transition of storytelling to ‘story living’ and XR’s effect on wellbeing. An alum of the Missouri School of Journalism and former adjunct faculty, her reporting has taken her team around the globe capturing stories about the human spirit in the Amazon, UAE, Congo, Guatemala, Zambia, and China. StoryUP’s roots are in virtual travel for Veterans. In 2015, Hill’s team built a program called “Honor Everywhere”, that uses Virtual Reality to allow aging Veterans the opportunity to see their WWII, Vietnam, Korea, & Women’s Memorials. A professional prankster, don’t eat her powdered donuts.