/ Speakers / Sarah Weise

Sarah Weise

Sarah Weise

UX Director,
Booz Allen Digital Interactive

Hello! I’m a Partner at customer research & innovation studio, Brilliant Experience (brilliantexperience.com). We’re a group of neuro-marketers, cognitive psychologists, market researchers, and UX pros obsessed with creating better experiences for the next generation of customers.

Over the course of my career, I have uncovered audience insights and crafted user-centered experiences for over 100 brands including Google, Capital One, Veterans Administration, Real Warriors and more. I’m passionate about delivering products that are captivating, magical, and radically intuitive.

I speak on topics related to customer experience, neuromarketing, digital marketing, and Gen Y/Z trends.

– Past conferences include MozCon, Digital Summit, Internet Summit, Content Marketing Conference, UXPA International, and Sanoma’s Get Tomorrow.

– I lecture at Georgetown University’s McDonough School of Business on digital marketing, experience strategy and UX for the next generation of customers.

– I co-founded UX Masters Academy (uxmastersacademy.com), which offers advanced User Experience (UX) and Service Design training and certifications, accredited through University of Colorado-Denver

I’m published in Journal of Digital Banking and Journal of Digital & Social Media Marketing. I’m also working on a book on new ways to market to Generation Z—customers who account for 40% of our future economy.

Talks: 2 Social links:
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