Search marketers are a tactically motivated bunch, always seeking the next secret tip that could help boost our rankings or traffic that extra bit. But in that scramble for tactics, we lose sight of the big picture - is this even the hill we should be climbing? In this presentation, Rand walks through examples of organizations and websites where traditional tactics are hard to apply effectively. He'll take you on a journey to see the big picture and find a framework for choosing web marketing channels, positioning your brand, and uncovering sources of influence. And yes, there will be plenty of actionable tactics embedded alongside.
Rand Fishkin , SparkToro
In 2004, I co-founded the SEO software company, Moz, where I served as CEO until 2014. In 2018, I left and founded SparkToro, a software and data company focused on helping people understand how and where to reach their target audiences. I'm also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018) and a frequent keynote speaker on marketing and entrepreneurship topics around the world. In my spare time, I mostly like to hang out with my wife, Geraldine, and eat pasta.