The best way to set up wildly successful, future-proof marketing is to be testing all the time. We analyzed brand new Brainlabs clients and found the average time since search ad copy had been updated was 186 days. 186 days? What were they doing? Praying to the gods of machine learning and hoping their ads would improve on their own? You can't always hypothesize the best solution for top converting search marketing: in fact, barely ever. So stop guessing and start testing.
Leonor Jennings , Brainlabs
I head up strategy Brainlabs - the mathematical marketing agency.
Brainlabs was founded in 2012 with two broad missions:
(i) To change the future of digital advertising
(ii) To create the best company to work for in the whole wide world
So far so good! We've doubled in size every year, built some award winning tech, wrestled huge accounts from network agencies and come top of the Deloitte Fast 50 Tech Track. We’ve also been having loads of fun.
Brainlabs is hiring - so if you are/know any brilliant marketers send them my way!
Optimizing for Engagement
D.R.E.A.M: Distribution Rules Everything Around Me