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Success Beyond Links: How To Make Your Content More Valuable

Video Summary

The line between advertising and marketing has become increasingly blurred, and branded content is everyone's business. Content for link building has long been a staple of search strategies, but how does it fit into the bigger picture of marketing in 2017? Vicke has been researching ways in which content can play a more direct role in adding value to a business beyond SEO gain. Putting linkbait aside, she will be offering insights into what it takes to make content that serves both a brand and those it wishes to convert.

Speakers

Had a really insightful day at the European Search Conference in Liverpool. Thank you to all the speakers and event organisers. #EUsearchcon
Vicke liked

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