Success Beyond Links: How to Make Your Content More Valuable
The line between advertising and marketing has become increasingly blurred, and branded content is everyone's business. Content for link building has long been a staple of search strategies, but how does it fit into the bigger picture of marketing in 2017? Vicke has been researching ways in which content can play a more direct role in adding value to a business beyond SEO gain. Putting linkbait aside, she will be offering insights into what it takes to make content that serves both a brand and those it wishes to convert.
Vicke Cheung , Distilled
Had a really insightful day at the European Search Conference in Liverpool. Thank you to all the speakers and event organisers. #EUsearchcon