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Ten CRO Truth Bombs That Will Change Your Approach to CRO

Video Summary

You can increase conversion rates by A/B testing on-page elements like design, images, copy, UX, etc. But what if there was a different way that yielded 10x more conversion leverage and didn’t even involve touching a landing page – but instead focused on influencing the right people before and after they visit your site. Learn how new marketing technologies are rendering conventional CRO thinking obsolete.


CEO of MobileMonkey, Inc. - the World's Best Facebook Messenger Marketing Platform, for marketers at companies of all sizes -- create powerful chatbots without coding. It's easy and free!

Also, founder of WordStream, Inc - The leading provider of AdWords, Facebook and keyword tools used by over a million marketers worldwide. The company employs over three hundred people and manages Billions of dollars of ad spend on behalf of tens of thousands of customers. Acquired by Gannett for approximately $150 million.

Ranked the #8 most popular author on Medium. Contributor to CNBC and Inc. Magazine. Key Interests include: AdWords, Facebook Ads, Entrepreneurship and Start-ups.

Marketer of the Year awards from Search Engine Land, US Search Awards, PPC Hero.

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