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Testing Strategies for Paid Search

Speakers

Experienced Online Marketing Professional, with over 7 years experience in all forms of online marketing (PPC, SEO, Social, Conversion, Display, Email, Social Media).

Specialised focus on advanced optimisation techniques, implemented primarily through auction marketing (Paid Search, Social, Real Time Bidding), marketing capabilities (Conversion, Ad Operations, Tracking) and Strategy (Commercials, Investment Principles, Attribution System).

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