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The Changing Landscape of Mobile Search

Video Summary

Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search is heading.


Chief strategist for Cavi Consulting, a business process consultancy. We analyze your business's energy flow holistically and offer guidance to remove any obstacles, ensuring effective value creation.

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Previously SEO Manager International for Hearst Digital Media, and digital marketing consultant and team lead at Distilled in London and NYC. Experience in technical SEO consulting, online marketing strategy, account management, project management, and sales support, as well as management experience.

My primary technical background and expertise is in SEO, with broad knowledge of other online channels including mobile marketing, content strategy, paid search, social media, email marketing, and digital PR, which allows me to help my clients to develop and implement integrated digital marketing campaigns.

I regularly write for industry blogs, including Moz (as a member of their Associates Team), and speak at conferences and other industry events (most recently, FinPro's eCom Growth Day 2016 event in Helsinki). Other highlights: Searchlove Boston 2015 and Searchlove London 2013 and 2016, SIINDA's March 2015 conference in Dublin, and the SuperSummit SME Mobile Strategies online event in July 2014. In June 2015 I received a commendation in the Rising Star category of the DRUM Search Awards.

My educational background is in cultural history and social anthropology, and I hold an M.Sc. in Social and Cultural Anthropology from the University of Oxford. I have found these academic interests to be valuable within my current industry, as good marketing is often all about understanding human behavior and cultural trends.

I have a strong interest in theater and the performing arts. In 2013 I participated in the Michael Grandage Company's Futures program, and have trained in the Meisner Technique of acting with the Salon:Collective in London, and improv at the Magnet Theater in New York City.

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