The Content Contributor Pipeline: Build It And They Will Come
To go big with content marketing these days, you need a small army of content contributors to engage your audience with information they want and need. In this session, you'll learn lots of tricks collected over 4 years wrangling the DigitalMarketer Blog, working with 50+ content contributors and creators. Get the step-by-step process to build a content pipeline that produces click-worthy, shareable content on a consistent basis - whether you're a one-man band or a team of 50. The secret is setting up the content guidelines, and retaining key contributors, creating a win-win opportunity that transforms your business into a content marketing machine.
Dive into this session, and you'll surface with the fundamentals like ....
— Sourcing content contributors
— Creating editorial guidelines
— Outreach templates for influencers
— The 5-phase editorial process guaranteed to produce stellar content... every. single. time.
— Distribution strategies that get the words out and leads in
Get ready to eliminate blog stress and tap into the contributors gold mine.
Lindsay Marder , Digital Strategy Boot Camps
Content Marketing expert and practitioner with a demonstrated history of working in the digital marketing and e-learning industry. Skilled in Content Marketing, Blogging, Search Engine Optimization (SEO), Digital Strategy, Copywriting, and Integrated Marketing.