Will is going to discuss the ways that Distilled believes search is fundamentally changing, including compound queries, implicit search signals, user signals as a ranking factor, the move from keywords to intents, and the drive towards data-driven search.
Will Critchlow , Distilled
Entrepreneur with experience in founding and growing an agency business, marketing and designing conferences, building web apps and running a marketing team. Deep expertise in search and search marketing.
Founder of Distilled (http://www.distilled.net) - online marketing.
Academic background in, and passion for:
Game theory, auction theory, operations research, optimization theory.