Content without credibility is a worthless investment, that’s for sure. The challenge is how to create the credibility. It seems that creating more content is what most companies are doing these days, hoping to find the unicorns organically which they then amplify with marketing spend. But that really just adds more content to the mix, further clogging the spokes. What marketers need to do is break down the barriers with content discovery, engagement, and effectiveness by integrating internal and external influencers. In this presentation you’ll learn how to find the content gold mines that come from collaboration with influencers who attract and engage readers in droves and keep them coming back for more.
Lee Odden , TopRankMarketing
As agency CEO, I lead our overall business and marketing strategy, provide oversight of our holistic and customer-centric digital marketing solutions and create thought leadership for our agency brand around content marketing, influencer marketing, social media marketing, and SEO.
My Marketing Story:
I'm a long time digital marketer that started working in web development and online marketing in the late 1990s. After helping expand a scalable web solution for industry verticals ranging from recruiting to grocery, I worked on projects for companies like Toro, Supervalu and the U.S. Veteran's Administration.
My interest in online marketing drew me to an start-up PR agency, Misukanis & Rodgers. A few years after introducing a SEO service called TopRank to the PR agency, that service became the company: TopRank Marketing and I became the CEO.
I am very proud of my team at TopRank Marketing and their evolution into a top digital marketing agency that provides strategy, implementation and marketing program optimization services for Fortune 1000 B2B and B2C companies.
Besides working with an amazingly talented group of digital marketing pros, I'm the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing (Wiley) and have been a blogging for over 13 years at toprankblog.com.
I'm also an active public speaker and have given over 200 presentations, keynotes and workshops all over the world (San Francisco, New York, Minneapolis, London, Hong Kong, Amsterdam, Moscow, Sydney, Antwerp, Auckland, Mexico City, Barcelona, Copenhagen, Bucharest, Oslo, Montreal, Mumbai and Toronto) to name a few, on content marketing, influencer marketing, social media marketing, SEO and the convergence of marketing and PR.