The modern day model

Video Summary

Fashion today is seeing models raising their voices and profiles like never before using tools like social media to turn the industry on its head and gain control. From the epicentre of the runway elite , one of the world's most popular models talks to us on how the role has changed for the better.


Sara Sampaio started her career winning the Cabelos Pantene 2007 contest in Portugal at the age of 15. After finishing school, Sara became the face of Calzedonia. She then began working with Victoria Secret, where she is currently an angel. Sara has appeared in Vogue, Harper’s Bazaar, GQ, ELLE, Glamour, Maxim, and Marie Claire and advertising for, Tory Burch, Moroccan Oil and Armani Exchange. In June 2016, Sara launched her own website with the ASPCA where all proceeds help homeless animals.

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