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The Most Up-to-Date Hacks for Targeted Audience Distribution

Video Summary

The King of B2B community will likely continue to crank up the costs for marketers to reach their freakishly targeted audience. But fear not: AJ Wilcox to the rescue, with the latest and greatest LinkedIn updates, hacks, and tactics to keep us out of the high-cost advertising jail. He’ll show us how to generate the highest quality leads with massively converting campaigns with any-size budget— all learned from managing some of the largest LinkedIn Ad budgets in the world. AJ received RAVE reviews a few years ago at CMC, so we’re bringing him back to supercharge our LinkedIn return on investment. In this session, you’ll learn all of this that you can put to work pronto: — What’s new and what’s next with LinkedIn Ads — Tips to ace your strategy before you pay to play — Hacks to save money and pinpoint qualified leads — When to opt out of Ad campaigns that don’t convert

Speakers

I fell in love with LinkedIn Ads back in 2012. Globally recognized as one of the top LinkedIn Ads experts, I speak with, train, present, and manage advertising campaigns for executives and teams around the world.

If LinkedIn Ads is a priority for your organization, let's talk!

What's B2Linked?
We're an agency that specializes in account management and consulting with LinkedIn Ads. Our team manages the largest and most sophisticated accounts worldwide, and we're official Certified LinkedIn Partners.

We've managed >200 LinkedIn Ads accounts, spent a cumulative $110M+ on the platform, and have managed 4 of LinkedIn's top 10 accounts.

For high-budget accounts, we double your efficiency in the first 2 months, on average.

Who Should Advertise on LinkedIn?
I regularly hear marketers and business owners say that LinkedIn Ads are expensive and don't work. My experience over the last 5+ years disagrees.

We’ve found LinkedIn Ads to be extremely effective for:
1. B2B products or services with deal sizes (or LifeTime Value) over $15k
2. White-collar recruiting at scale
3. Higher education

If your company is outside of this arena, LinkedIn Ads will likely be too expensive to provide an ROI.

Where We've Been Featured
Since founding B2Linked, I've been honored to be invited to speak at 60+ conventions, such as Social Media Marketing World, HeroConf, Inbound, Search Marketing Expo, and Content Marketing Conference.

I’ve also been honored to have been interviewed on tons of awesome podcasts, such as Entrepreneur on Fire with John Lee Dumas, and Social Media Marketing Podcast with Michael Stelzner.

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