The rockstars of SEO

Video Summary

SEO and rockstars aren't two terms that often go together. However, SEO: The Movie, gave us a unique insight into SEO culture and the leaders who created this now essential component of the marketing mix. Rand Fishkin and John Lincoln share their insights on the origins of SEO, and share excerpts from the movie.


In 2004, I co-founded the SEO software company, Moz, where I served as CEO until 2014. In 2018, I left and founded SparkToro, a software and data company focused on helping people understand how and where to reach their target audiences. I'm also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018) and a frequent keynote speaker on marketing and entrepreneurship topics around the world. In my spare time, I mostly like to hang out with my wife, Geraldine, and eat pasta.

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