The role of the CMO needs to be reinvented

Video Summary

Few senior executive positions have been as subject to as much change over the past few years as that of the chief marketing officer. The rise of new media, the growing number of sales and service touch points and the fragmentation of customer segments has been complimented by a rise of chief digital, technology and information officers taking over parts of the traditional marketing role. Is the role of the CMO becoming increasingly redundant? Till Faida of AdBlock Plus and Jason Harris of Mekanism will debate.


Till Faida founded Eyeo GmbH 2011 in Cologne with Wladimir Palant to help run Adblock Plus, the world’s most popular browser extension, and to develop additional software that provides users more control over their surfing experience. As CEO he manages the business side of the company and is currently working on the Acceptable Ads initiative which seeks to establish user friendly ad formats in the online advertising industry and broker a compromise between users who block ads and advertisers who make them. His background in international online marketing as well as his interest in technical issues assist Faida in pursuing Eyeo’s idea of making the Internet a better place.

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