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The Science of Attention and Growth Marketing

Video Summary

Ben Parr -- former Co-editor of Mashable, tech investor, and founder of Octane AI -- explains in his bestselling book Captivology that attention is the fundamental currency of the modern economy. And since getting that attention is rare and elusive, Parr decided to delve into the deep science of attention, talking with experts on how and why our minds pay heed to some events or people instead of others. In his keynote talk, Parr will explain how startups can utilize the science of attention to capture and captivate the attention of customers and users. Ben will discuss the three stages of attention and the seven Captivation Triggers that drive attention, as well as explain why these behavioral and psychological phenomena captivate us.


Ben Parr is an award-winning journalist, entrepreneur, investor, keynote speaker, and expert on growth and attention. He is a General Partner at DominateFund, an early-stage venture capital firm, and the author of the best-selling book Captivology: The Science of Capturing People’s Attention, named the top marketing book of 2015 by Strategy+Business Magazine. He is the curator of The Tech Caucus, a weekly newsletter that anonymously polls the leaders of the tech industry. He is a growth and marketing advisor to Lufthansa Airlines, Ustream (acquired by IBM), Rebelmouse, AngelHack and other top brands. He is a columnist for Inc. Magazine and co-hosts Oversubscribed, a weekly podcast on tech and media. Previously, he was Co-Editor and Editor-at-Large of Mashable and a columnist for CNET.

Parr was named one of the top ten tech journalists in the world by Say Media, one of the top 10 Internet of Things experts by Inc. Magazine, and named one of the Forbes 30 Under 30. He lives in San Francisco.

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