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Transparency, Decision Science and the Future of Sales

Video Summary

The future of sales is radically transparent. Are you ready? While buyers today already do most of their information gathering before they have their first conversation with a seller, there’s a new category of information proliferation requiring a change in the sales conversation - feedback on our products and services. It’s easy to find, and it’s a requirement for the buying brain. We’ll take the latest insights from decision science and merge them with a broader understanding of consumer influence, to find that the answer might just be to teach salespeople the opposite of what we’ve historically taught them to do.
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