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Understanding your followers and subscribers in the digital age

Video Summary

Living in an omnichannel, multi-device and app driven world has shifted traditional understanding of engagement. How do we actually define consumer behaviour in a post linear age?

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Viacom Digital Studios announced the appointment of Rebecca Glashow and Shelley Zimmerman as the new co-heads of Awesomeness, following the media conglomerate’s acquisition of the youth-skewing studio and digital network two months ago.

The leadership changes come after former Awesomeness CEO Jordan Levin exited a few weeks after the Viacom deal closed.

Glashow (above left) and Zimmerman (above right) report to Viacom Digital Studios president Kelly Day, who was herself previously with Awesomeness as chief business officer. The duo will together oversee Awesomeness’ studio, social, marketing, production, programming and distribution functions.

Based in New York, Glashow most recently served as chief strategy and distribution officer at Awesomeness; prior to joining the company in 2016, she had senior roles in content distribution and strategy at Discovery and Comcast. L.A.-based Zimmerman was head of Awesomeness’ TV studio and previously led scripted programming development and production at Warner Horizon and Tollin/Robbins Productions.

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