Walk Before You Run: Getting Started with Journey Marketing
We all check up on the companies we care about in Crunchbase. It’s the de-facto source for discovering innovative tech and new investments. In the past year and a half, Crunchbase has been focused on growing their B2B and pro-sumer business out of their millions of free users. Join Head of Marketing, Alexandra Mack, as she takes you inside Crunchbase's growth story, the automated journeys they use to successfully convert customers, the tools they use to make it happen, and the lessons learned along the way.