Chat apps have grown to have more monthly active users than traditional social networks, but how do you leverage that reach for your brand? Diving into the world of messaging apps and their chatbots, Jes will discuss case studies of successful strategies; highlight tactics and practical tips for optimal user engagement; and look to the future to see how chat apps are positioning themselves against traditional websites and the potential impact of this.
Jes Scholz , Ringier
I am an entrepreneur at heart with a broad scope of experience in digital marketing, product ownership, startup & emerging market environments. Always happy to network, I am a regular attendee (or speaker) at marketing conferences.
I believe in being the customer advocate, agile methodologies and the possibility to design effectively for both people and search engines.