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Why Building the Right Growth & Monetization Team Gives You an Incredibly Unfair Advantage

Video Summary

Marketing has evolved from a functional supporting player to a revenue-driving star player, and now marketing teams across the world are being tasked with living up to their new reputation. You have to deliver - real, hard business results. And most of the time, that starts with building a growth team to drive conversion rates. Discover how Prezi has accomplished just that with their newly-minted Growth & Monetization team. Chief Operating Officer Jim Szafranski is going to walk you through their process - tactic-by-tactic.


Jim has more than a decade and a half experience of successful SaaS marketing. He had the opportunity to lead Fiberlink’s product, marketing, and customer success platforms as well as help create an innovative, high-velocity sales operation that delivered nearly 20% monthly growth for 4 years prior to IBM acquiring Fiberlink in 2013. As an IBM executive, Jim led the scaling of Fiberlink’s SaaS customer acquisition platform globally and expanded mobile industry partnerships with Apple, Google, and Microsoft. Now at Prezi as COO, Jim’s role includes leading Marketing, Sales, Success, and Analytics to new levels of success.

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