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Why People Buy: Remembering the People Behind the Clicks

Video Summary

Wil's talk will look at the role that words play, and we'll look at amazing, compelling copy that showcases the power of words. His talk will also go over ways to improve your empathy for customers and what it's like to be in their shoes. There'll also be an interesting look at how we can incorporate interviewing into the keyword research process. However, all these big ideas mean nothing if we don't show you how to make the pitch to a reluctant boss, or client, so we'll end on how to pitch the value to get the buy in.

Speakers

I started working in the Internet marketing space in 99 with a firm named NetMarketing.

I love using the web to do marketing, I love doing that for great companies, and I love doing that with a team of caring and awesome people. That's all. I'm a simple guy, a guy who loves his job, his clients, and his team.

Knowing that we do no outbound marketing for ourselves means that our clients stick and in theory they are our sales force, that is what I am most proud of. The thing I am equally as proud of? Our track record of helping our team to grow professionally and personally at SEER. From fun trips like six flags or sushi making classes to professional development like classes on organizing and prioritizing to industry conferences (we have sent most people to once conference every 12-18 months with many going to 3-4 a year) all over the country and the world.

Today we work with clients large and small, established to emerging, domestic to international.
If you are reading my profile and are interested in working with us, please hit me up, I'd love to chat with you.

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