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Why Product Marketing is the Growth Secret Weapon You Absolutely Must Have

Video Summary

One of the most important - and most misunderstood - growth levels is product marketing. Sitting at the intersection of product, marketing, sales, and customer success, product marketing naturally has quite a few moving parts, so in this session the Head of Marketing at Shopify Plus, Hanza Abaza, is going to run you through how to manage them all - quarter after quarter, year after year.


Hana Abaza is the Head of Marketing at Shopify Plus, an ecommerce platform for high-volume, fast growing businesses. Prior to joining Shopify, Hana was the VP Marketing & Strategy at Uberflip. Her expertise lies in product marketing, content, demand generation and growth. Beyond her daily routine, Hana also a speaks at various industry conferences including CTAConf, MP B2B Forum, Traction and SaaS North to name a few and contributes to various publications like Entrepreneur.com, CMO.com, Content Marketing Institute and others.

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