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Working Augmented Intelligence Magic: How to Turn Your Customer Data into Supersonic Business Growth

Video Summary

Everybody knows the marketing, sales, and customer success tools space is crowded. But if you're always going back and forth on which ones to use, you're really missing the point. It's much more important how you use them. Because if you're like most B2B growth marketers, you're just not using these tools effectively - and it's costing you. Join growth marketing superstar Nic Zangre to discover why all the data you need is already there - whatever tools you pick - and learn the right strategies and tactics for mining it all.

Speakers

Nic is a marketing technologist turned product manager, and co-creator of CaliberMind's B2B Customer Intelligence platform. He hosts "The B2B Orchestra Podcast"--helping sales, marketing, and customer success break down organizational silos to better serve customers. As an early adopter of SaaS tools, he led the marketing systems integration of FAST Search's $1.2B merger into Microsoft Bing. He has held executive positions at: Fisher Investments, The Pedowitz Group, and AdRoll. As a consulting leader, Nic’s teams have won multiple industry awards–including both Eloqua and Marketo Partner of the Year.

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