Links used to rule the world of signals Google looked at. In recent years, the relationship Google has with that signal has become more complex and conflicted. With access to the data on nearly eight billion links and the biggest disavow database outside of Google itself, Paul will take us through the arguments for and against links.
Paul Madden , Kerboo
Owner of a number of Internet based businesses Co-Founder of Kerboo MD of Automica Limited Serial starter of businesses, investor in tech business in the UK and Asia