Unlock this video + Thousands more !

Start your free 30 day trial today!

Join Free Sign in

You're Not Doing Science and That's OK

Video Summary

We have been trained and encouraged to focus on p-values and statistical significance in every aspect of testing. In this talk, Richard is going to challenge your preconceptions, show how scientific accuracy isn't necessarily the same as commercial success, and demonstrate strategies that are better than waiting for your variation to be declared a winner by your testing platforms. The way you approach data-driven decision-making will never be the same.

Speakers

This website uses cookies to optimise your online user experience. Some of the cookies we use are essential for the site to work.
By continuing to use our site you agree to us using cookies in accordance with our Cookie Policy.
Accept