We have been trained and encouraged to focus on p-values and statistical significance in every aspect of testing. In this talk, Richard is going to challenge your preconceptions, show how scientific accuracy isn't necessarily the same as commercial success, and demonstrate strategies that are better than waiting for your variation to be declared a winner by your testing platforms. The way you approach data-driven decision-making will never be the same.
Richard Fergie , eanalytica.com
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